25 June 2012
Startobaza increased the number of portfolio companies
Startobaza acquired equity stake in the Company Digital Loyalty System.
Digital Loyalty System (DLS) develops the technological platform for creating multipartner loyalty programs and systems for recording purchases with flexible customization.
DLS allows to control the purchasing process individually, to provide benefits and discounts depending on the product / service, to gather statistics about products /services purchased, to realize these opportunities, to provide targeted encouragement depending on the rating of the buyer.
DLS uses the infrastructure and security standards of international payment systems that allows to build scalable projects on the international level.
DLS solution implemented on bank cards and POS-terminals of the various issuers and acquirer that does not require a special infrastructure. In addition, the DLS works on cards with contactless interfaces (NFC) and allows to use contactless NFC technology in cell phones.
Today DLS platform is fully implemented in the Republic of Tatarstan.